Here is how I would look at the numbers:
Internet Leads 100 Contact Rate 60% 60 Appointed 50% 30 Shown 70% 21 Sold 48% 10
In my opinion people do not focus on contact rate and that should be an important part of the equation. We could even add another category, how many dials per customer. Most do not make enough dials. It's one call and done, this puppy is on auto pilot now. Or they make a second call the next day at the same time they made the first call. In the first few days, Internet leads should be called multiple times. Would you like to hear the techniques I teach on this?
Note: the numbers above do not represent what I think should be achieved, they are just random numbers used to make a point.
The way you presented the numbers/data is 100% correct Jerry! That was my only point. Thanks for making it clearer.
Rand