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Most Single Day Traffic EVER Across all websites

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Here is that same store showing users. No Bot traffic was found when I dove through all of the referrals it.

What has changed since May? It seems that the traffic was rather consistent than it started to spike in May and has continued to rise. Has this store allocated more of the ad budget to digital that justifies this sudden increase in visitors?
 
I rebuilt all of the Campaign Structure and really bought into the idea of Negative Keywords and Match Modifiers in creating new Adgroups under each Campaign. I go into some of the details in this article How Negativity in Adwords Can Yield Positive Results which I must admit is getting nowhere near the air play it deserves!

I have reduced the budgets by around 20% across all dealerships. We are now running Lean and Mean
 
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