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Oodle anyone?

This product doesn't compete with Cars or ATC, it really is a different
form of marketing. According to a recent Nielsen report, two-thirds of
the world’s Internet population visit social networking or blogging
sites, accounting for almost 10% of all Internet time. When you consider
how much time is spent on the web each day, 10% really is a staggering
number. Furthermore, Facebook and MySpace presently occupy 2 of the top
5 spots for all US Internet traffic per Alexa. HomeNet's goal with this
product is make sure dealers have an opportunity to leverage the power
of these sites as a component of their overall Internet Marketing strategy.