- Nov 4, 2012
- 461
- 104
- First Name
- Jessica
Great article about Panda's latest algorithm update and how it should change your content strategy.
Few excerpts:
To get a grip on the quality of your content and the experience your brand is creating site-wide:
Few excerpts:
To get a grip on the quality of your content and the experience your brand is creating site-wide:
- Quality: Start with your most important pages – high-traffic, high-value web pages – and begin evaluating them against a set of criteria. Think about the set of criteria that Panda uses to evaluate sites (what we do know) along with the set of criteria that comes up often in the Google search quality guide.
- User Experience: Prioritize the content development and user experience improvements needed (of course, you can use tools like Google Analytics for data that can help you prioritize next steps). When evaluating pages, think about the purpose of the page or set of pages, and create an approach to making those deliver on their promise.
- Optimize Every Page: Do the same for the second- and third-tier types of pages on your site until the entire site has been evaluated, and action items have been assigned to each tier and type of page.