Joe, I use PureCars and my dealerships are using the Value Reports on the showroom floor and are liking it. My BDC staff are using them in their email follow-up and chat sessions. And of course we have them on our Dealer websites and I have been working to get the Value Report feature on our mobile sites as well. It's been a positive experience thus far.
Here are a few other references to read in regards to PureCars.
They are currently an ad sponsor here on DealerRefresh but I can promise you this is not the reason I'm taking the time to comment. I'm sure you can agree it's not every day you find a tool that you sales and BDC actually use daily. This is one of those. So yeah - I like it!
Don't really like their product, so can't say it's anything amazing.
Seems like a great price concept, but the way it's laid out, doesn't look great.
The only thing they have going for them is the graph + data collection.