I was talking to a friend who had a frustrating car buying experience and it relates back to something I am seeing on more dealers websites.
This friend went to a dealership to look at a car they saw on the dealer's website, when he arrived he was told the car not only wasn't at the dealership but was at a dealer in a different state (owned by the dealer group).
I have seen a number of dealer group sites that clearly call out the location of the vehicle but the individual dealer sites do not.
If anyone is doing this can you provide the rationale behind listing other dealer inventory on your site and not disclosing the location? Also, what do you tell a customer who sends a lead or walks in on said inventory?
This friend went to a dealership to look at a car they saw on the dealer's website, when he arrived he was told the car not only wasn't at the dealership but was at a dealer in a different state (owned by the dealer group).
I have seen a number of dealer group sites that clearly call out the location of the vehicle but the individual dealer sites do not.
If anyone is doing this can you provide the rationale behind listing other dealer inventory on your site and not disclosing the location? Also, what do you tell a customer who sends a lead or walks in on said inventory?