1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Should We Drop AutoTrader?

Discussion in '3rd Party Leads and Automotive Classifieds Website' started by Jason L. Laughlin, Dec 11, 2012.

This forum sponsored by...
  1. Jason L. Laughlin

    Jason L. Laughlin
    Expand Collapse
    Noob

    First Name:
    Jason
    Dealer or Company Name:
    Langs Chevrolet
    Joined:
    Apr 11, 2011
    Messages:
    6
    Likes Received:
    0
    Hey everybody, we're considering dropping AutoTrader from our list of vendors. We've been a long time AutoTrader customer, but we have not seen the performance we'd like to for the type of money we're spending with them.

    Our Used Cars Manager strongly supports keeping them, but we're not all of the same opinion. His salespeople have done a terrible job of marking advertising sources, so according to our CRM, we're only selling about 5 vehicles a month off of it.

    Has anyone else dropped AutoTrader recently? If so, how has that affected your used car sales?
     
  2. This forum sponsored by...
  3. AWW_Spencerport

    AWW_Spencerport
    Expand Collapse
    Getting Refreshed

    First Name:
    Ryan
    Dealer or Company Name:
    AWW
    Joined:
    May 16, 2012
    Messages:
    32
    Likes Received:
    7
    How much are you paying per month?
     
  4. JessicaRuth

    JessicaRuth
    Expand Collapse
    Sr. Refresher

    First Name:
    Jessica
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    whatjruthsaid
    Joined:
    Nov 4, 2012
    Messages:
    468
    Likes Received:
    97
    Location:
    Wisconsin

Share This Page

This forum sponsored by...