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Should We Drop AutoTrader?

Discussion in '3rd Party Leads and Automotive Classifieds Website' started by Jason L. Laughlin, Dec 11, 2012.

  1. Jason L. Laughlin

    Jason L. Laughlin Noob

    First Name:
    Jason
    Company:
    Langs Chevrolet
    Joined:
    Apr 11, 2011
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    Hey everybody, we're considering dropping AutoTrader from our list of vendors. We've been a long time AutoTrader customer, but we have not seen the performance we'd like to for the type of money we're spending with them.

    Our Used Cars Manager strongly supports keeping them, but we're not all of the same opinion. His salespeople have done a terrible job of marking advertising sources, so according to our CRM, we're only selling about 5 vehicles a month off of it.

    Has anyone else dropped AutoTrader recently? If so, how has that affected your used car sales?
  2. AWW_Spencerport

    AWW_Spencerport Getting Refreshed

    First Name:
    Ryan
    Company:
    AWW
    Joined:
    May 16, 2012
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    How much are you paying per month?
  3. JessicaRuth

    JessicaRuth Administrator Staff Member

    First Name:
    Jessica
    Company:
    DealerRefresh
    Twitter:
    whatjruthsaid
    Joined:
    Nov 4, 2012
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