- Oct 14, 2012
- 24
- 1
- First Name
- J. Prentice
Good Morning, all. I am going to post a bit of frustration, and I'm sure that I'll get logical explanation from the many dealers on this page.
My question is, How do I get the attention of dealer "decision-makers" about working with them on their digital marketing efforts and NOT be the guy on LinkedIn that pitches a (likely) bogus lead generation practice by starting a post with "What if I told you I can get you xx amount of leads at xx cost"?
First. Anyone can get any amount of leads they want by manipulating placement of conversion tracking codes, and making things appear to be better than that are. I know because I've seen people do it.
Second. How do I, as someone who has worked with the big agencies (and know their limitations), get the attention of a decision maker in a dealership when I don't have the cheesy, flashy sales pitch? I just do what I have done for years with brands like McDonalds, Chrysler, Hertz, Toyota, etc.
I'm not necessarily a sales guy, but I am a data geek.
My question is, How do I get the attention of dealer "decision-makers" about working with them on their digital marketing efforts and NOT be the guy on LinkedIn that pitches a (likely) bogus lead generation practice by starting a post with "What if I told you I can get you xx amount of leads at xx cost"?
First. Anyone can get any amount of leads they want by manipulating placement of conversion tracking codes, and making things appear to be better than that are. I know because I've seen people do it.
Second. How do I, as someone who has worked with the big agencies (and know their limitations), get the attention of a decision maker in a dealership when I don't have the cheesy, flashy sales pitch? I just do what I have done for years with brands like McDonalds, Chrysler, Hertz, Toyota, etc.
I'm not necessarily a sales guy, but I am a data geek.