Just a quick question. One of my dealer clients just received an email stating that there would be a price increase from Cars.com. While all price increases are inevitable (as any AutoTrader client knows all too well), I find the percentage of increase that Cars.com is asking for to be quite aggressive.
Going from what was a $1,500 package to a $2,375 package for the same value. Their "offerings" were in the typical finance department menu option format of Bronze, Silver, Gold. (Sure, I understand they have online reviews now, but I don't think anyone could value that worth at $875, do you?)
Has anyone else yet receive the email about the price increase? Is it in the same ballpark as this 60% bump? I've always been a huge fan of Cars.com, they know I have, and regardless of the ROI they show, I feel such a significant increase all at one time is a touch garish. Let me know your thoughts.
Going from what was a $1,500 package to a $2,375 package for the same value. Their "offerings" were in the typical finance department menu option format of Bronze, Silver, Gold. (Sure, I understand they have online reviews now, but I don't think anyone could value that worth at $875, do you?)
Has anyone else yet receive the email about the price increase? Is it in the same ballpark as this 60% bump? I've always been a huge fan of Cars.com, they know I have, and regardless of the ROI they show, I feel such a significant increase all at one time is a touch garish. Let me know your thoughts.
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