This was awesome.
In my book I wrote that these are the 6 musts of an internet lead first response:
The first response should have the following at a minimum:
1. 10 Minute or Less Response Time
2. Clear and Concise Writing (minimal clutter)
3. Confirmation of the specific vehicle’s availability
4. A fair price and a reason for “Why Buys” (Is there a sale ending? Special incentives? Lots
of action on this car? Low inventory?)
5. An introduction of the salesperson including a link to positive reviews
6. Invitation to come down today at a specific time (or tomorrow if it’s too late)
I still get flak from my corporate peeps to use our generic first response that looks like this:
"Thank you for your inquiry on the 2019 Audi RS 3, and for the opportunity to earn your business. I am happy to confirm that this vehicle is still available. The RS 3 is a premier vehicle known for its quality and performance.
[ANSWER QUESTION HERE, OR DELETE LINE IF NO QUESTION WAS ASKED]
Have you test driven a 2019 RS 3? I would like to schedule an appointment for you to come in today and enjoy a drive. If today does not work, just let me know what day and time work best, and I will set an appointment for you to ensure a quick and efficient visit. What is your preferred method of contact?
At Audi Stevens Creek, we offer very attractive sales and service specials that fluctuate as new programs become available, so don’t hesitate to take advantage. We pride ourselves on having one of the region’s largest vehicle selections.
Thanks again for the opportunity to work with you."
I think it is an ugly email and way too long, plus I think it's boring.