There has been some great discussion on DR this year about tracking numbers and how it affects SEO. I am starting to wonder if I made a blunder becasue our phones are not ringing like they use to! We made a switch in phone tracking software back in June after being with another company for 5 years and had to get all new numbers.
Our primary website is our dealer.com site, that has a dynamic tracking number. We have different numbers on Google places, cobalt website, dealer rater, Bing, Facebook, Craigslist, YP, and thats about it for digital.
Calls are recorded for training, and other than reading the reports where the traffic is coming from, number of calls, unique calls, answered vs not, minutes and avg talk time I really dont pay that much attention to the tracking software. I know we get the most calls from our web site, #2 - Google, #3 is our Cobalt site, #4 are our emails, #5 Craigslist, and it funnels on down.
I know there are a lot of opinions this year on this topic. But I am hoping some of you have some good advice for me. Do I need to do away with all these tracking numbers, go to one number for all the web, perhaps not a 800 number? Do I need to do away with the dynamic tracking number and have the same number as our web and as our Google Places number?
I am about to pull what little hair I have left out over the the fact the phones are not ringing. Any advice is much appreciated, I got to get the phone ringing off the hook again!
Thanks,
Eley
Our primary website is our dealer.com site, that has a dynamic tracking number. We have different numbers on Google places, cobalt website, dealer rater, Bing, Facebook, Craigslist, YP, and thats about it for digital.
Calls are recorded for training, and other than reading the reports where the traffic is coming from, number of calls, unique calls, answered vs not, minutes and avg talk time I really dont pay that much attention to the tracking software. I know we get the most calls from our web site, #2 - Google, #3 is our Cobalt site, #4 are our emails, #5 Craigslist, and it funnels on down.
I know there are a lot of opinions this year on this topic. But I am hoping some of you have some good advice for me. Do I need to do away with all these tracking numbers, go to one number for all the web, perhaps not a 800 number? Do I need to do away with the dynamic tracking number and have the same number as our web and as our Google Places number?
I am about to pull what little hair I have left out over the the fact the phones are not ringing. Any advice is much appreciated, I got to get the phone ringing off the hook again!
Thanks,
Eley
Last edited: