- May 2, 2011
- 5
- 0
- First Name
- Richard Keith
VIN builds a good product much like most of the companies that are active in this space. The key to any of these systems working is to divorce the technology from the people at the vendor and measure them independently. For iMagicLab the key metric of success is not how fast we deliver the software or how quickly we get the data imported but how well our team matches up with your team. It certainly is easier for us as a boutique player in this space to be very selective in our sales process and insure a match.
Remember CRM is a marriage and good marriages require a meeting of the minds. As in the other thread with Rafi, it doesn't always work on every issue but the time needs to be invested to make it work. I know we have basically lived at some of our dealers, like Longo, to make sure that they are on the right path and our adoption in the stores culture is sticking. The analogy that Tom Harsha and our training team often say is: Without the right trainers and people a CRM is no better than an expensive version of Goldmine (that can be bought for $39)
I couldn't agree more.
Remember CRM is a marriage and good marriages require a meeting of the minds. As in the other thread with Rafi, it doesn't always work on every issue but the time needs to be invested to make it work. I know we have basically lived at some of our dealers, like Longo, to make sure that they are on the right path and our adoption in the stores culture is sticking. The analogy that Tom Harsha and our training team often say is: Without the right trainers and people a CRM is no better than an expensive version of Goldmine (that can be bought for $39)
I couldn't agree more.