We just got pitched by a vendor who claims their website can double our foot traffic to our showroom and wanted to ask some feedback on this.
I couldn't find much about them, but in the demo they show a lot of popups and offers, such as "like us for a free oil change" and that kind of stuff. To me, I would be annoyed and leave the website.
Anyway, I couldn't really find any hard evidence that relates webdesign & features to foot traffic versus a site from dealer.com or one of the larger vendors. Their "numbers" showed that average of 3% of visitors to your website come to your dealership, but they can get 5-10%, I just don't see the reasoning unless there is something we're really missing here
I couldn't find much about them, but in the demo they show a lot of popups and offers, such as "like us for a free oil change" and that kind of stuff. To me, I would be annoyed and leave the website.
Anyway, I couldn't really find any hard evidence that relates webdesign & features to foot traffic versus a site from dealer.com or one of the larger vendors. Their "numbers" showed that average of 3% of visitors to your website come to your dealership, but they can get 5-10%, I just don't see the reasoning unless there is something we're really missing here