Dude... Funny you mention this (Lead Scoring). I'm in the process right now of setting up a trial with Adpearance at our Chrysler Store and using their Foureyes piece. It's been about 2 - 3 months since I saw the Demo at a Chrysler meeting but, it's very similar to Lead Scoring, kinda. It brings the leads that show more intent to purchase in front of the sales reps. I honestly can't remember all the details but, I do remember that part of it. Basically it helps the reps filter the online tire kickers from the buyers. All the website and CRM details for that Lead are imported along with some other jumble. If I recall correctly, it alerts the rep somehow. Txt message maybe, Notification sent to CRM. Can't remember. I'll let you know how it goes though.
Just sitting thinking about your scoring process, do you keep track of your closing percentages and factor in the initial lead scores. Just curious if maybe leads with a score of 5 - 6 have a better closing ratio at 60 days vrs maybe leads with a score of 7 in the same time-frame.
Also, do you find the scores to being pretty accurate??