What Defines A Successful Automotive Social Media Strategy
- Thread starter Brian Pasch
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- Apr 7, 2009
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- Joe
Joshua,
Nice work on FB. I know it's not easy. You have to commit to it and work it.
For a looong time, I've said "FB ain't free, it takes time and effort to work it AND I hope my competitors like FaceBook, because it'll take their eye off the ball".
Here is what I mean:
Your 2009 Chevrolet Suburban 1500 LTZ: 2009 Chevrolet Suburban 1500 LTZ Sport Utility 4D Used Car Details DeNooyer Chevrolet Albany Used Car Superstore, We Sell and service new Chevrolet's
It's a $46,000 used SUV. A customer is shopping you, finds the price and miles acceptable, but, he's upset that it DOES NOT have these options:
- Power adjustable pedals?
- 3rd Row Seating?
- tri-zone automatic climate control?
- Rear a/c & heat?
- Remote vehicle start?
- XM Radio satellite radio?
- 3rd Row Seating dvd player screen?
- Ultrasonic rear parking assist?
- Rearview Camera system?
- Bose centerpoint surround sound 10 speaker audio system?
- Bluetooth?
- Steering wheel controls for Radio/Cruise?
- Rear seat audio controls?
- autotrac 4x4?
- Assist steps?
- Power rear liftgate?
- Heated Power Mirrors?
- Seating capacity-?
- stabilitrak stability & traction control?
- Front seats heated & cooled?
- Hd trailer towing pkg?
- Alloy wheels? If so, how big?
Don't assume that folks know what is Std on the LTZ, hell, there are so many features & options, most chevy reps would forget some too!
Advertising rule #1: If it's not listed, then it's not there
If you can convince everyone in your market to buy a car from you, that's great too. It's not as easily done than said to tap in and harness the sharing power of Facebook.
When people click over from FB, what activity do they generally do? Are these new prospects, or repeat visitors?
When people click over from FB, what activity do they generally do? Are these new prospects, or repeat visitors?
- Apr 7, 2009
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Jesse,
I always look to your FB for best practices. How's it going? Any new trends? Any updates on the ROI? Thoughts?
We don't make anything. In fact, most of our customers think we all are out to rob them of their 1st born male.
This is not the case? and so it is true that unicorns do co-exist with elf's?
This is not the case? and so it is true that unicorns do co-exist with elf's?
In automotive sales this essentially the purpose of Facebook to up rankings of your website and promote a business image. If anyone told you other wise they're wrong.
If you're looking for direct conversions nothing beats good visuals, they're obviously time consuming but videos also last a lifetime;
Porsche Connection in Beverly Hills - YouTube
Mayhem, I disagree! Traffic is great... but it really isn't that measurable after they reach the website.
The BEST part of Social Media in my experience is to enhance the consumer experience (promoting the image as you say). I feel if done correctly, you will see measurable results from the Facebook CONVERSATIONS. I tell my team that the purpose of Social media is to create conversations. I'm a firm believer that the goal Social Media is to bring back community and conversation with your customers. It's simple branding. Multimillion dollar commercials are done simply to stay on the top of the customers' minds so that when they're ready they choose you.
We're coming back to a time where the consumer's experience matters. It didn't matter as much for awhile there, as the country was more interested in pushing their brands and their products over the competition. But in an age where a consumer review can break you, we're putting them first again and what better way to "humanize the business", involve the community, brand yourself within your community, and create a steady volley of communication within that community than social media? Marketing 101 infused with today's world. And believe me ... I have seen more people come in off of Facebook (and admit it ) than most other sources. Its all about doing it correctly long enough to see the results.
Brian,
We can define success in social media if we can have a lot of friends with here, a lot of your advertising with it is successful and taking care of i. That was I think you can determine its success.
We can define success in social media if we can have a lot of friends with here, a lot of your advertising with it is successful and taking care of i. That was I think you can determine its success.
I relate social media to a booty call. It has very little to do with "like" and "friends" and more about "use". Facebook and other social media sites have authority. You can use them to dominate organic search.
We have a Chevy store and when you type New Silverado and the city, we have the first two slots and all but two of the remaining. There is a restaurant named Silverado that takes number four. It drives a lot of traffic to their website. We only use very positive content, (some video testimonials and walk-arounds) so it helps the image and branding.
This is a new client and we were given it because it had the least website traffic out of the 14 stores in the group. In the first month, that store, which isn't in a major market, has more traffic and more unique visitors than any store in the group. Two of them are in metro markets. This drove more traffic than their small SEM/PPC campaign, AutoTrader and Cars combined.
I'm still not getting warm and fuzzy over social media and I still think that it is an ROI disaster but I have found a "use" for it that gives positive results and actually sells cars.
We have a Chevy store and when you type New Silverado and the city, we have the first two slots and all but two of the remaining. There is a restaurant named Silverado that takes number four. It drives a lot of traffic to their website. We only use very positive content, (some video testimonials and walk-arounds) so it helps the image and branding.
This is a new client and we were given it because it had the least website traffic out of the 14 stores in the group. In the first month, that store, which isn't in a major market, has more traffic and more unique visitors than any store in the group. Two of them are in metro markets. This drove more traffic than their small SEM/PPC campaign, AutoTrader and Cars combined.
I'm still not getting warm and fuzzy over social media and I still think that it is an ROI disaster but I have found a "use" for it that gives positive results and actually sells cars.
- Apr 7, 2009
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- Joe
This FB thread is almost 3 yrs old. I took a strong "It's all fairy dust in FB land" stand, got flamed by the unicorn riding social gurus and (thankfully
I was right. In this tread has some of my best analytical work on DR... ever.I'm back here to tell y'all, way out in the distance, I am seeing a techtonic plate shift in our digital world that's subtly going on under our feet, the result of this maps back to FB ROI (albeit indirect ROI).
IMO, you're going to want to read JD's 4 part series, book mark it and dial it into your long term planning
As The Dust Settles From The Social Media Whirlwind, Car-Selling Strategies Emerge
