- Feb 11, 2015
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- First Name
- Alex
So, you resell / license dealers a white labeled E-mail package? Are you creating the E-mails (templates) for them or do they?Our goal was not to say we have 're-invented the wheel of email marketing' - but simply to describe the success we have seen in dealers using 3rd party over a CRM - and the advantages it presents when doing so - the campaigns are simply better. Also, to shed light on how we get there..
Sorry if it came off that we were doing something that no-one has ever seen before - the main advantage we offer is working hand in hand with dealerships to work with the tools at hand, teach them using our experiences, and give them an opportunity to learn what works best for their dealership, so they can see long term success. We work with a many number of dealers, who have a variety of approaches when sending out their e-blasts, so an individual/custom approached effort is always 100% necessary. One solution / platform certainly does not fix all and there is no elevator to the success everyone desires.
The platforms are just a tool (which we provide) used to send out the message and all can have various tracking metrics and features - and any tool can be mis-used or mis-handled. But with the right tool, the right partners, and the right knowledge- success will come with experience. You know... the whole teach a man to fish theory...
However, I will say different platforms allow complete customization of emails, content, offers and tracking to boost user engagement for each campaign - so we find our favorite/s that enable us to best work with our dealers and help us all succeed, reach our targets, and get more sales.
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