- Apr 20, 2009
- 83
- 12
- First Name
- Terrence
Every once in a while amid the day-to-day when you’ve got your head down delivering services, improving process and solving problems – you get a cool refresher from a client who has achieved success via you and your company. And they want you to know about it.
Yesterday was hectic. Between two interviews and a software demo, I met with one of my favorite and most enthusiastic clients, Scott “Buzz” Banfield from Big Red Sports & Imports in Norman, OK, a Kia / Suzuki store. Buzz wanted to “blow his service business out of the water” in regards to online marketing. He was excited about our idea to launch a separate “microsite” via a subdomain to attract leads to push to his new Service BDC. We offered him an SEO and SEM strategy to which Buzz replied, “is that all I can spend”??
Buzz and Chris over at Big Red Sports are doing it right. They went from selling 82 cars last May to selling 206 exactly one year later. How? By NOT spending ad dollars on Radio, Print, nor Television. Not one single dime.
While their competitors are throwing huge sums of money at traditional media, Buzz implements a great SEO program, dabbles on AutoTrader and pushes a substantial SEM budget. And by substantial, I mean larger than most of our clients but about 1/3rd of the cost of our average client’s TV budget (yes shockingly, SEM is cheaper AND more effective than TV).
Big Red Sports & Imports is a 100% Internet-driven organization. Not only have they achieved a solid stream of inbound traffic and leads to their dealership exclusively through SEM, SEO and ORM but they have achieved what Radio, Print and TV ad dollars are designed to do – create a BRAND!
Buzz creates just that around his dealership. By driving people to his site, he hits them with his crazy in-house videos designed to “shock & awe” showing his potential customers they are a light-hearted group who has fun giving the customer a great price and unbeatable service.
What I like most about this client is that they understand their market, and they strategize accordingly. They sell Kia and Suzuki, they know their buyers are online, and so that’s where they advertise. The result is a 151% increase in sales. Brilliant.
Visit them online at bigredsports.com
Yesterday was hectic. Between two interviews and a software demo, I met with one of my favorite and most enthusiastic clients, Scott “Buzz” Banfield from Big Red Sports & Imports in Norman, OK, a Kia / Suzuki store. Buzz wanted to “blow his service business out of the water” in regards to online marketing. He was excited about our idea to launch a separate “microsite” via a subdomain to attract leads to push to his new Service BDC. We offered him an SEO and SEM strategy to which Buzz replied, “is that all I can spend”??
Buzz and Chris over at Big Red Sports are doing it right. They went from selling 82 cars last May to selling 206 exactly one year later. How? By NOT spending ad dollars on Radio, Print, nor Television. Not one single dime.
While their competitors are throwing huge sums of money at traditional media, Buzz implements a great SEO program, dabbles on AutoTrader and pushes a substantial SEM budget. And by substantial, I mean larger than most of our clients but about 1/3rd of the cost of our average client’s TV budget (yes shockingly, SEM is cheaper AND more effective than TV).
Big Red Sports & Imports is a 100% Internet-driven organization. Not only have they achieved a solid stream of inbound traffic and leads to their dealership exclusively through SEM, SEO and ORM but they have achieved what Radio, Print and TV ad dollars are designed to do – create a BRAND!
Buzz creates just that around his dealership. By driving people to his site, he hits them with his crazy in-house videos designed to “shock & awe” showing his potential customers they are a light-hearted group who has fun giving the customer a great price and unbeatable service.
What I like most about this client is that they understand their market, and they strategize accordingly. They sell Kia and Suzuki, they know their buyers are online, and so that’s where they advertise. The result is a 151% increase in sales. Brilliant.
Visit them online at bigredsports.com