I'm a long time follower but this is my first post. It has been a long time since I've visited DealerRefresh because I was out of the business for awhile.
I've been back for a year, in sales and in F&I. I'm now being asked to takeover our ZAG leads and I would be the whole department for the store. That means responding to new leads, follow up, setting appointments, selling and delivering the car. Our current challenge is that we are in a very competitive with seven Honda dealers all within a 45 minute drive. What I've been told is at times we are slow to respond to leads and I believe that is because when the current ZAG rep is selling a car, leads are left for hours while he is working with a client directly. I believe we can be much more productive if the focus of the ZAG rep was to make contact and set appointments that are assigned to the sales team. My General Manager wants me to present an idea that shows how this model would be more effective. Do you have any advice or examples of how your dealership is handling ZAG leads? Examples of pay plans would be helpful too.
Your advice on this would be greatly appreciated. I look forward to hearing from you.
I've been back for a year, in sales and in F&I. I'm now being asked to takeover our ZAG leads and I would be the whole department for the store. That means responding to new leads, follow up, setting appointments, selling and delivering the car. Our current challenge is that we are in a very competitive with seven Honda dealers all within a 45 minute drive. What I've been told is at times we are slow to respond to leads and I believe that is because when the current ZAG rep is selling a car, leads are left for hours while he is working with a client directly. I believe we can be much more productive if the focus of the ZAG rep was to make contact and set appointments that are assigned to the sales team. My General Manager wants me to present an idea that shows how this model would be more effective. Do you have any advice or examples of how your dealership is handling ZAG leads? Examples of pay plans would be helpful too.
Your advice on this would be greatly appreciated. I look forward to hearing from you.