autotrader

  1. E

    Google VLA, Autotrader and Cars.com

    I have a dealer that is using VLA and their vehicles are showing at the top of a Google search. The VLA program now pushes Autotrader and Cars.com results lower in the page. Although, Autotrader and Cars.com has other dealers showing up in competition with their own listings on the VLA, they...
  2. Brandon_Voov

    Third Party Site

    Hello Dealers! In regards to third party car advertising websites, we are working hard to put together a fully immersive online car shopping and buying experience all in one for consumers, while maintaining integrity with you, the dealers. We have pit together a short market research survey and...
  3. John V.

    I Bet Your Website Gets More Traffic Than AutoTrader & Cars.com...... Combined!

    The attached report was just sent to me by my AutoTrader rep trying to show that AT gets more traffic than CG and cars.com. I am pretty sure there are some reps from the all the 3rd party listings on here that would like to chime in here..........BUT.............my one website gets more visits...
  4. Alex Locklair

    Autotrader How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory

    Author: Jade Terreberry Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially hard. But if the last year has taught us anything, it’s that our industry...
  5. Alex Locklair

    Resource 2021 Autotrader Close Rate Study 2021-03-02

    Lead Quality and Why It Matters More Now Than Ever. Like so many industries, COVID-19 hit automotive hard during the first half of 2020, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and record-breaking unemployment and...
  6. Ryan Everson

    Digital Retailing on Third Party Sites?

    Whether dealers like it or not, third party sites like AutoTrader/Cars.com/CarGurus/Carfax are often the first online destination for car shoppers. As digital retailing becomes more prevalent and consumers begin to demand/expect it, how will this affect third party listing sites? Here are five...
  7. Dan Sayer

    If you could only pick two; Cars.com - CarGurus - AutoTrader - CarFax - KBB

    If you were limited to only two Classified vendors for 2021, which would you choose thinking of USED performance? I had a rule of "2" but have since added a 3rd in order to expand our USED reach. I need to look at perhaps backing it down to 2 again since adding the 3rd increased our cost per...
  8. Alex Locklair

    Autotrader Jade Terreberry - Moving past blind spots to data-driven action

    Navigating dealership blind spots without a rearview mirror Written by Jade Terreberry, Director of Dealer Sales Analytics, Autotrader What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than...
  9. Alex Locklair

    Autotrader Cox Automotive Forward Focus Virtual Client Summit October 12-15 (Free to Attend)

    Must-See Keynotes at the Cox Auto Virtual Client Summit featuring NBA Hall of Famer Earvin “Magic” Johnson! He’ll share his inspirational philosophies on adapting to adversity and accelerating success through teamwork – whether you’re on the court or the showroom floor. You won’t want to miss...
  10. Alex Locklair

    Autotrader Now and beyond COVID-19: At-home vehicle shopping, sales and service

    Now and beyond COVID-19: At-home vehicle shopping, sales and service Kevin LeSage, Director of Digital Marketing, Autotrader COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received...
  11. Alex Locklair

    Resource Autotrader COVID-19: Consumer Sentiment Top 10 Trends 2020-08-05

    Autotrader brings you our COVID-19 Consumer Trends and Dealer Sentiment tracker where we highlight our most recent findings. Based on the latest data we’re not out of the woods yet. We don’t even have a good handle on how much longer the woods are going to last. It’s that uncertainty that makes...
  12. Salik Ansari

    How much do online auto marketplaces (CarGurus, AutoTrader, Cars.com, TrueCar) charge?

    Hello everyone I'm a stock research analyst (interested in US and Canadian equities) and have just started looking into the Online Automobile Marketplaces space to see if any stocks catch my eye. I have been trying to find the different plans these online auto marketplaces offer to dealers...
  13. kevinfrye

    CarGurus - significant drop in traffic?

    Had a visit with CarFax and they shared this graphic below, which indicates that recent changes to the Google algorithm has created a huge drop in traffic with CarGurus (competitor A) down to the level of AutoTrader and Cars.com. Source is SEMrush. Not sure how accurate this is - curious as to...
  14. Dan Sayer

    Did anyone else see AutoTrader Referral traffic tank in GA?

    Without going into the Classified vendor debate, did anyone with AutoTrader notice the Referral traffic (as labeled as Referral) tanked in the last 45 days? After digging into it, pushing the issue with them, insisting they check their UTM structure, I received this email from a regional rep...
  15. C

    Cars.com BREAKING sold this week

    We recently began using Cars.com again earlier this year after dropping them a couple years back: What a difference: they have transformed to a complete solution, but more importantly our measured ROI makes large leaps as we began using more products because they interplay between them. As most...
  16. George Nenni

    YIKES! Autotrader Referral Traffic falls off a cliff in July 2018

    Noticing a sharp drop in Referral traffic from Autotrader.com for my dealers across the country. Is everyone else seeing the same thing? Here is a YTD snapshot, with comparison to Cars.com and CarGurus.com. Have tried investigating causes, maybe their recent changes in SRPs, VDPs, etc. Any...
  17. George Nenni

    Which 3rd Party Classified Site has the best SRP?

    Love 'em or hate 'em, Third-party Classifieds are a proven way to get your new and used vehicles in front of thousands of active car shoppers in your market. These sites drive massive amounts of SRPs (search results pages), VDPs (vehicle detail pages), and leads for your stores. Each of these...
  18. Alexander Lau

    UserWay (Accessibility Plugins for Dealer Websites)

    https://userway.org UserWay is a pioneer in innovative website accessibility technologies We provide helpful accessibility plugins that work without refactoring your website's existing code and will increase compliance with WCAG 2.0, ATAG 2.0, ADA, & Section 508 requirements. ----------------...
  19. ed.brooks

    You can optimize your listings on 3rd-party sites -- and should!

    I make the contention that the 3rd-party sites are the most important search engines for used car shopping. Here's how to optimize your listings. "Car Dealers; How to optimize your used car inventory for third-party sites"
  20. Ryan Everson

    Autotrader - Screwing Dealers and Helping Competing OEM's

    Like most dealers, we are begrudgingly paying Autotrader tens of thousands of dollars a month to list our cars on their website. I've become accustomed / numb to seeing OEM banner ads on Autotrader SRP pages, however I've always felt that the VDP has been the one page that focuses primarily on...
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