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AutoTrader's New YouTube Channel

A very effective 5 unicorn presentation.

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Talent, Talent, Talent.

How many times have we seen a video car review? A lot. Rolling footage of cars driving around is far from original. IMO, the couple are what makes the show work.

This reminds me how COMMERCIAL Social Media (aka Dealer Fan Sites) need unique talent to keep its audience interested. Ask Alex Snyder how his gal at CheckeredFlag.com made it all work.


This is an excellent example of how CRITICAL is it to having the right personalities at the tip of your Social Media Spear.