Now the positives:
- Pretty easy to see "the big picture." All your prospects and be pulled up on the screen and sorted by date, vehicle, name, etc. etc. Good for mass mailings.
- Wish List feature called "Matchmaker."
- Integration with the R & R back office system (of course). Easy to find cars in inventory (real time) and match to prospects. Easy to find customer histories.
- More reporting capability than even the most anal retentive Internet Director could want. (Or so I am told. Obviously this is important to mngmt and not salespeople).
- Fairly intuitive GUI. Did not take too long to get the hang of using it.
- Am told that system will do automated follow-up emails. Our mngmt has disabled that feature so I don't know.
These are the things that immediately came to mind.
- Pretty easy to see "the big picture." All your prospects and be pulled up on the screen and sorted by date, vehicle, name, etc. etc. Good for mass mailings.
- Wish List feature called "Matchmaker."
- Integration with the R & R back office system (of course). Easy to find cars in inventory (real time) and match to prospects. Easy to find customer histories.
- More reporting capability than even the most anal retentive Internet Director could want. (Or so I am told. Obviously this is important to mngmt and not salespeople).
- Fairly intuitive GUI. Did not take too long to get the hang of using it.
- Am told that system will do automated follow-up emails. Our mngmt has disabled that feature so I don't know.
These are the things that immediately came to mind.