- Jul 2, 2012
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- Alex
Is anyone the Edmunds Carcode service for texting on their mobile sites? I'm curious to hear what results anyone is getting with this.
Is anyone the Edmunds Carcode service for texting on their mobile sites? I'm curious to hear what results anyone is getting with this.
<sarcasm> Well, that would be annoying </sarcasm>Half of the leads I get are for service, so thats a little annoying.
I've been on it since January. It's free so that's the only reason. Half of the leads I get are for service, so thats a little annoying. Other than that we haven't had the best success with it. Usually people offering ridiculous prices for vehicles, you text back and forth about it trying to educated them through the buying process. A lot of underage prospects as well. If they ever start charging for it, I doubt I'll renew
@sryan thats interesting feedback. Did you have the feature installed on your dealer website or were you just using it on your Edmunds.com listings?
I didn't even consider consumers/shoppers/browsers interacting with the chat tool in that manor (lowball offers, childish responses, etc) but obviously totally possible. However, speaking with many other dealers utilizing a text option are experiencing some positive results. Some of the more impressive results include originating text lead to show into the 70+% range.
I have a few dealers trying out different first responses to leads that include a question like "would it be okay to text you the information on this particular vehicle?"
Service leads? Sounds like an opportunity to capitalize on to me!!
It's just on our dealer mobile website. Here are the last few text logs we had:
1.) Asking the price of a shelby GT500. customer is unresponsive
2.) Customer asking if he can bum a cigarette from us (not joking)
3.) 428 beacon w/ a trade with CAC, buried $6-7k
4.) Someone offering $17k for a used Impala listed for $23,988. Trying to educate buyer, they keep sending me cars with bad carfaxs for $19k and want us to go $2k lower than that
5.) Customer asking about a price of an oil change for his 2010 ZR1
6.) What time can customer pick up his car in service until