- Mar 26, 2011
- 7
- 0
- First Name
- Dan
Hello, I came back and I have a cool question.
Basic information:
There are three scenarios proposed for campaign strategy:
1. Campaign monthly newsletter (CI of the group: news about group, brands and specials) for the entire list and targeted campaign on hot leads and leads with special offers. All cost centers are present
2. Send monthly from each brand only with special offers for the entire list. Send special alerts for each cost center to the whole list! Sometimes they can send alerts same time , from different dealer, for the same brand. The alerts are different / same for new model or specials !!!
3. Monthly newsletter campaign for each brand and all cost centers - CI of the brand: brand news and specials from every cost center + alerts for Special offers: will be sent to certain segments of potential customers
What would you choose and why?
Thanks
Basic information:
- a group of dealers sell several brands.
- there is a marketing representative (traditional)
- Email campaign
- email addresses database contains: owners, potential customers and hot leads.
There are three scenarios proposed for campaign strategy:
1. Campaign monthly newsletter (CI of the group: news about group, brands and specials) for the entire list and targeted campaign on hot leads and leads with special offers. All cost centers are present
2. Send monthly from each brand only with special offers for the entire list. Send special alerts for each cost center to the whole list! Sometimes they can send alerts same time , from different dealer, for the same brand. The alerts are different / same for new model or specials !!!
3. Monthly newsletter campaign for each brand and all cost centers - CI of the brand: brand news and specials from every cost center + alerts for Special offers: will be sent to certain segments of potential customers
What would you choose and why?
Thanks