Google announced that they will be penalizing websites that use "interruptive" pop-ups, especially if they cover a significant amount of the page. Come'on Google, not all pop-ups are bad. Many bloggers, marketers and webmasters swear by them for list building and lead conversion. We have SEVERAL companies in our industry that offer and have all but built their whole company around a "Pop-Up". Here's an article with more specifics - http://www.socialmediatoday.com/marketing/google-penalty-pop-ups-coming-2017 If Google plans to penalize your dealership for your pop-up, will you continue on with it or discontinue?