- Sep 30, 2010
- 230
- 185
- First Name
- Bill
My old store closed Internet leads in the 20's 10/12 months out of the year, topping out at 30%.
We were also the only Toyota store within 100 miles, and had the only decent selection of Chevy in 60 miles. We were responsible for 35-46% (380 last month) of all cars sold in the county. Our numbers were inflated because people already had an idea they wanted to work with us. Also, it was a one price store.
A different dealership in that market closes 19-22% I believe. He has several Ford stores closer by, and they market in his territory really have with Mudd Advertising ads.
This is a huge part of this conversation in my opinion. All markets are just a bit different. Here in my town, our Toyota store has 3 competitors within a 15 to 30 minute drive. That store usually closes in the 13 to 17% range, so not too bad given the competitive market.