Hey Jeff! Good question! Well, we locked up a swat team of our marketers for about 2 days, let them out, and then locked them up again. There was a lot of brainstorming and we put different names on a board and different words and tried combinations of those. Once Naked and Lime were put together, everyone gravitated to it. We felt it was edgy, fresh, and sounded like a Marketing and Advertising Firm. The Naked was for us a good representation of how we want to be transparent in our reporting to the dealers on results, since most of our solutions are service based, we can tell them everything we are doing for them and what the end result is. Not to mention, Naked just stands out, is memorable and gets you noticed : ) The lime was freshness, that little extra we can provide, the twist in what we can do for the dealer. It was a fun and exciting process!
Do you like it?