Thanks for posting this. I'll be interested to scan one to see how easy it is to connect with the dealership. Many of the manufacturers put content up about that model line or brand(VW), I wonder if it will be smart enough to connect you to the dealers who's lot it is on or if I will bring you to a "find a dealer page" that shows your competitors as well.
QR Codes - In or Out?
- Thread starter ppenton
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Thanks for posting this. I'll be interested to scan one to see how easy it is to connect with the dealership. Many of the manufacturers put content up about that model line or brand(VW), I wonder if it will be smart enough to connect you to the dealers who's lot it is on or if I will bring you to a "find a dealer page" that shows your competitors as well.
- Dec 30, 2009
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The manufacturer will probably put something that will show several dealers... I hope that they focus on options, features, etc instead. I will be helpful when you buy a new technology loaded car to have QR codes that will explain the features on your IPAD or mobile device instead of the 300 page owners manual.
- Apr 7, 2009
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I wanted to test QR's, so I made window stickers to see if people would use it.
They're placed at the footer of the window sticker (on the outside) I've got 1100 out there now.
They're placed at the footer of the window sticker (on the outside) I've got 1100 out there now.
- May 1, 2005
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Here is the release...
Nissan Launches Information-Rich “On Vehicle Graphic” QR Code Campaign Across All 2012 Nissan Vehicles
Quick Response (QR) Code Window Sticker Added to All Vehicles, Providing Enhanced Interactive Customer Shopping Experience
Nissan today announced that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models. Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the most popular web-enabled iPhone, Android and Blackberry devices.
“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “It’s a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience.”
The Nissan “On Vehicle Graphics” system utilizes QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.
Key information available through the QR codes includes:
- Specific vehicle information, including grade walk, key features and available accessories
- Video based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Request a quote capability
- Join mailing list request
- Dealer location support
- Apr 7, 2009
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3 stores, 1,000 used units on the ground. 40 scans per month.
Can you equate 4 scans per 100 units? I doubt it. Every store is different.
We have a gigantic traditional campaign that drives foot traffic.
We dont have prices on the cars
- Dec 30, 2009
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Definatelly interesting approach:
Tombstone QR Codes: Bringing the memorial to the mobile device | Techi.com
Tombstone QR Codes: Bringing the memorial to the mobile device | Techi.com
If QR Codes can be used in combination with SMS marketing it is a great tool for lead generation. Now, for every scan you can get notified with the potential buyer's phone number for future follow up. You can track the scan the same way as you track those who text for information on a vehicle.
- Dec 30, 2009
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Once you scan a QR a mobile page comes up. A good text message system will help the coomunication channel at that point. I believe that customers that are very adept at smart phones prefer to text rather than calling.
Went to a Ford Direct meeting and it looks like Ford will begin to add QR codes to window stickers.
