Hi Eley - I'm rushing out the door for a flight, but I'll send you the case study after I land later today for Jupiter Chevrolet so you can see why that information was put in the video. And again, please feel free to reach out to me directly - I'd be happy to discuss your concerns about how we support our dealerships. My cell is 206-707-3320. I land around 11 and head into meetings at 1, but will be in the car for about an hour!
Erica, I appreciate that you are addressing the conversation and glad to see it cause some vendors will not. This is a good conversation and discussion and I am glad Kelly brought this to everyone's attention. I am not attacking DAS or Jupiter Chevy, its the
issue that I am addressing and dealers need to be aware of, you all just happen to be the culprits this time.
I have to be honest with you, a case study? I did my own 5 min case study on what you were promoting you did for Jupiter. I am not doubting your claims to improve their star ratings from 2 to 3.5 and triple their likes from 111 to 335 - but come on, that's the best example you have to promote? Its the fact that this is probably one of the most horrible examples I have ever seen of someone's product performance being used to promote a solution.
This dealer is barely getting reviews, none on Google in 6 months and only 3 reviews total in the last few months, and you all are promoting this. That's like little Johnny coming home bragging how great his grades are and how much he improved beating his chest. To only have his parents open the report card to find out he did improve, but from a F- to a D.
Then you all are are praising your solution helped this dealer go from 111 Likes on FB to 335..... in ONE year?? This dealer would be better off running a $5 a day Facebook CPM ad within 10 miles of their store to gain likes. Say if you are giving away 6 iPad Mini's a year, 1 every 2 months for likes. That's $2,750. Plus what you are charging the dealer to manage their FB page that has no real engagement. There are 235,000 people on FB over 21 within 10 miles of Garland TX. At $5 a day with a FB ad, you are only spending $1,825yr and promoting the dealer to thousands of people locally and grow this dealers FB page likes with people who want to engage, not just win an iPad! I would say the iPad Mini giveaway is doing nothing but getting the wrong likes. The DAS example here is really poor. And its not about the number of FB page likes, its quality, its engagement by the Likes base.
I got to tell you, I don't buy the reasons and excuses you have posted after digging into this a little. You all need to find a good strong stick, because you all have stepped right in a pile of it.
Sorry for the post of epic proportions...a wise woman once told me "less is more" - that is why she is the wise one out of the two of us! Heh heh! (Oh...and I got my very first DR "like"!! I kinda want to frame it!)
