- Mar 7, 2012
- 158
- 34
- First Name
- Mike
Doug, 36% of our business comes from referral and repeat customers. I exclued them from marketing performance, as I believe they'll find their way here if we spent no money at all. 30% of our business comes from phone opportunites driven by digital advertising and 15% are ADF/XML format leads. That leaves, what I believe is, 19% of our business driven by traditional advertising. If you would agree that the repeat/referral business should not be counted, then that means that 70% of our business is coming through the BDC and 30% are walk-ins.