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Shift Digital Analytics vs GA4

A Kappler

Full Sticker
Feb 1, 2017
16
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Andy
Ever hear of Shift Digital? Only kidding.. I have posed this question to both our Shift rep and OEM rep. "Why is there such a deviation in visits between Shift and GA4"? Neither of them can give me an answer but they insist on using the Shift numbers.

For instance, Shift digital analytics dealer page will show us 12,000 visitors =vs= 7,000 in GA4, unique spread is 10,000 =vs= 7,000. (respectively). GA4 nearly mirrors our site providers analytics page.

I asked the Shift rep if they are pulling 360 analytics, she didn't know and our OEM rep was a deer in headlights.

Can anyone here shed some light on this for me?
 
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