Has anyone seen a complete VDP listing report with specific VINs and search Zip codes for cars.com and cargurus.com?
I would like to reconcile our store’s sales with the VDP listing report. The idea is to combine the VIN with the search ZIP to create a unique search field. Then, do the same with your sales data. Use the MATCH formula in excel to match the combined VIN and Zip VDP data to the combined VIN and ZIP sales data. This would give you a estimate on the how many sales your store can attribute to a cars.com, cargurus.com, etc. Autotrader reps have the reports and will distribute if asked, but I have yet to find someone at cars.com or cargurus.com that can provide the data.
I would like to reconcile our store’s sales with the VDP listing report. The idea is to combine the VIN with the search ZIP to create a unique search field. Then, do the same with your sales data. Use the MATCH formula in excel to match the combined VIN and Zip VDP data to the combined VIN and ZIP sales data. This would give you a estimate on the how many sales your store can attribute to a cars.com, cargurus.com, etc. Autotrader reps have the reports and will distribute if asked, but I have yet to find someone at cars.com or cargurus.com that can provide the data.