- Apr 10, 2011
- 139
- 19
- First Name
- Manny
Joe,
Most of the questions that customers are asking are in the dealers Inbox's.
Internet managers can pull the top 10 questions that customers are asking online so they can have the content on their website and blogs answering these questions. That way they become the trusted source.
Yes, a dealers website should have the content and should be answering all these questions!
This is what we do.
User Story: "I've been on the internet*, done the homework, looked at hundreds of cars and your car is a finalist... is it here?"
"Is it available?" really means "Where is it?"
I know the details, I just want to see how it compares to a few others I have my eye on. I'm ok with the pricing you quoted online. If I like it, I'm pulling the trigger, let's make this easy and I'll be on my way.
"Is it available?" really means "Where is it?"
I know the details, I just want to see how it compares to a few others I have my eye on. I'm ok with the pricing you quoted online. If I like it, I'm pulling the trigger, let's make this easy and I'll be on my way.
...Joe, I was blessed selling 50 cars a month as a salesman ... 90% of the customers never buy the car they see online.
I'm sure you know this already.
Manny,
I am looking for what's on the mind of silent shoppers when they suddenly appear on the lot.
The inbox is filled with leads & most of these are driven by CTAs (i.e. get our best price...). Also, leads are sent in a tiny fraction of the total shoppers that come to the site. 99.5% of the rest of the shoppers are stealth. It's these invisible shoppers that interest me today.
--“Stock# W16242 is a lincoln where is it located , is price negotiable?”
--“I like Stock# k35101, I am interested but need to know are your prices negotiable?”
--“I have a $4,750 trade-in, $2,000 down payment. It shows the price is $35,990. Is there room for negotiation?”
--“I am buying with cash and will be looking to negotiate the best price I can get and purchase something from somewhere very soon.”
...Why do websites have to answer all of the questions? A little mystery is a good thing...