- Apr 10, 2009
- 334
- 10
- First Name
- Matt
With Dealer.com's ILM I can keep a contact list and use it to send bulk emails to customers, keep track of where they are in the buy cycle, maintain contact, etc. Isn't that what a CRM tool does? Or is it that a CRM tool does it more efficiently and has a desking tool? Still not quite certain what a desking tool does - makes the financing part of the car buying process simpler/more efficient?
Desking is sort of hard to describe. I guess I would say desking tools are used to structure deals, and create customer proposals. Instead of perhaps hand writing deals on a 4 square. Most desking systems also allow you to run credit bureaus, send the deal to DealerTrack, RouteOne and even push the deal to your DMS system. Desking systems can be used to obtain higher front end grosses and speed up the time it takes to work a deal.
I attached a pdf to this post of a sample customer proposal showing multiple loan and lease options on the same car. This is just one example of the type of proposals/worksheets desking systems can create.