"Social media eliminates the need to provide value to your clients."
Customers don't want to be our friends. They only want to know if you have a car and what you will sell it for.
Automotive dealers and industry professionals debate the value and ethics of social media marketing, sparked by an Onion parody about inflated social media promises. The discussion reveals widespread skepticism about ROI, exposes that some prominent figures in the industry use fake followers to inflate their credibility, and ultimately concludes that genuine customer service and follow-up matter far more than fake social metrics or manufactured "friendship" messaging. A key tension emerges between those who see social media as wasteful hype and those who argue it's a legitimate tool when used authentically to enhance customer relationships.