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“Co-Intelligence at the Dealership: Where AI Ends and Human Ingenuity Begins”Focus: The synergy between seasoned pros and smart tools.

Jamieshap

Full Sticker
Mar 24, 2025
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James
Co-Intelligence at the Dealership: Where AI Ends and Human Ingenuity Begins

Let’s be honest—some things are just hard to teach.

Reading a customer’s tone. Writing a sharp follow-up email. Prioritizing the right prospect. Managing time like a pro.
We’ve spent years trying to drill these skills into our teams, and still... it doesn't always stick.

That’s not a knock on your people—it’s the reality of a high-churn, high-pressure environment.

But what if we stopped trying to teach every soft skill—and started arming our teams with tools that could do the heavy lifting?

That’s the beauty of co-intelligence—where human talent and AI tools work in tandem.
AI doesn’t replace the human touch. It gives your people superpowers they didn’t have before.

  • Can’t write a compelling email? AI drafts it—reps just personalize and send.
  • Don’t know how to profile a lead? AI does it based on behavior and data.
  • Struggle with training consistency? AI builds the playbook for you.
Everybody wins.
The GM gets results. The managers get relief. The reps get support.

We’re not talking about automation that sidelines your team—we’re talking about co-piloting their success.

Want to go deeper into this concept?

Join us for the Wowza AI Automotive Professional Study Group on Wednesday, May 14th at 2PM Central.
We'll break down how to make AI practical, profitable, and people-first.

Drop a or DM for the link. Let’s build smarter teams, together.
 
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Reactions: AlexCaradonna
I am at the cofffee pot, the BDC leader's getting a coffee too, she's hot as a hornet and needs to vent "I've been working with this guy for weeks, I've done the homework he asked, I answered every question, got him our best deal. Now, he just called to cancel his appointment unless I take $1000 off the price... I'm gonna choke the air out of this guy!!! I am done, so rude! I dont need his business!"

I know this is a perfect setup for AI... "Wait, before you flame him, lets let AI take a stab at this". We go into her office, copy/paste the entire thread into ChatGPT. WE give GPT context and instructions:

"You are the assistant to the BDC manager and your mission is to craft a reply for the BDC manager. See the email thread attached. The message should be heart felt yet business like. Create a reply that holds our ground on our best price. Remind our shopper we want his business. Use the email thread and review our discussions to recreate a list of all of the benefits we've created and put them into a bullet list.

She clicked submit...
She gasped.


DISC?
Hell yea.
 
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