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3rd annual AAISP Digital Dealer Conference - Feedback and Review

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✨ AI Highlights

Attendees of the 3rd annual AAISP Digital Dealer Conference in Las Vegas (October 2007) share their takeaways, with standout sessions from Jim Ziegler on shifting ad spend to digital, Ralph Paglia on transactional websites, Shaun Raines on consumer respect, and Mike Stewart on video blogging. The consensus was that the event had grown significantly from prior years, drawing an estimated 500-600 attendees including dealers and GMs, with a robust vendor hall. The overarching theme was urgent: dealers clinging to traditional media and old-school sales tactics risk being left behind as internet-savvy consumers change the game.

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