Managing Your Dealers Reputation in the Online Age - Cars.com Webinar

[Alex Snyder (blog)]

I wish the moderator hadn't reworded my question....at least he put the Dealer Refresh plug in!

 

[Kevin Frye]

Hey Jeff - I did participate - nice job. Very relevant topic, I took quite a few notes and might be contacting you with a few questions. I was sitting there laughing as every time one of the guest speakers finished talking, the moderator would say "Absolutely!", lol. Kevin Frye/eCommerce Director/Jeff Wyler Automotive Family/www.wyler.com

 

[Dan Madux]

I just posted to the Synergy post about something I heard about earlier. The synergy post got me to post it because the graphic said something about the internet continuing to change the way dealerships run.

well, i read a few more articles and then I get to this one which seems more relevant to what I posted in the Synergy topic.

you apparently did miss one.

www.dealerdrop.com

it is pretty thorough except that it doesnt seem like there is a lot of data on it yet. if that changes, we'll have to keep an eye on it too

 

[Jeff Kershner (blog)]

Dan, I have seen several attempts at sites just like this one but I have yet to see one to take off and be successful. I'm not surprised to see the site listed with mostly Honda buyers. Gotta love the Honda buyer!

 

[Brian in Etown]

speaking of reputations this would be a pain to deal with
might be why I dislike the ebay auction format.

http://www.autoblog.com/2008/03/23/bmw-dealer-auctions-new-m3-for-60k-on-ebay-doesnt-want-to-hon/

 

[Brian in Etown]

if the link doesn't work go to autoblog and check it out.

 

[Jeff Kershner]

Brian, you must be a subscriber to Autoblog. I was reading that whole thread yesterday. 6 pages long.

I have to side with the customer on that one. A deal is a deal. They should have known better or/and ended the auction early.

 

[Alex Snyder (blog)]

That thing is all over the forums too. Talk about a nightmare PR problem they're going to be facing no matter how this ends!

 

[Brian T in Etown]

I thought it would be a real time example of what you guys are talking about. I would think that they would have been a little smarter about it as well. I can't figure out why they didn't end it early, sounds like someone was asleep at the wheel on that one. I have to give the consumer credit for working the system the way he did. Doesn't really matter how it ends now the damage is done and a reputation is ruined. Scares me enough not to use ebay just cause it could happen very easily with all the automation most of us use.