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Google acquires DealerRefresh.com for 1.2 Million?

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Jeff Kershner posted a tongue-in-cheek April Fools' Day announcement on April 1, 2008, claiming Google had acquired DealerRefresh.com for $1.2 million, complete with a photoshopped image of himself with Google's founders. Community members played along good-naturedly, with most seeing through the joke immediately and joking that the site was worth far more.

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