Ultimate Fighter Teams up with DealerSocket

[Shaun Raines]

I think Mile One should sponsor Anderson Silva!

 

[Jeff Kershner]

@Shaun - I'll get right in that! Sokoudjou got cracked. I would guess that DealerSocket knows someone that knows someone and got a nice deal on the sponsorship. Who knows..maybe there was an internal bet and this sealed the deal. Eitherway, I hear DealerSocket is doing quit well.

 

[Jennifer Schrader (blog)]

Sokoudjou did get pounded. He did come out hard and strong and damn! His legs are HUGE!! That boy has a lot of power but as they said there are the disadvantages for the large muscle mass. Too Bad. Dealersocket did a good job on getting their name out there that way. Maybe I will have to throw in my sponsor! Can you see JEN SCHRADER on one of their rears? I sure can, okay enough of those thoughts but it was a good idea for that short hot moment!

 

[Joe Pistell]

Jake, This is a wonderful exercise in exploring the variables in marketing. Your review was a top down. You start with the advertisement/sponsorship itself, look at its audience and drill all the way down to your prospect base. You run the numbers and you see a lot of waste and... You are right. Flip your study and go bottom up. Start with projected profit per sale (over the life of your avg contract), put a number on the size of your prospect base (25k dealers?), estimate how many of your unsold prospect base are UFC followers (example: if 3% then = 750 dealers) and NOW you've got an idea on how to "work" the UFC sponsorship. If you can identify 750 rabid UFC fans in your audience, what would that be worth to you? UFC has a big Vegas connection and has a tour. How hard would it be to exploit? Can you get 75 dealers from this group to give your product a good hard look for 2009? I'd say so. ROI time. Lastly, what's your break even? How many NEW dealers are needed to reach break even? We'll never know, but, we do know that subscriber based software gets exponentially more profitable the higher your counts get.

thnx for the fun!

Joe <---marketing is my middle name

 

[Jeff Kershner]

Jonathan, thanks for chiming in and giving us the low down on the sponsorship. It's fantastic to hear that you have had a tremendous response.

 

[jonathanord]

Thanks for all the great comments and kudos. This was actually a test for us that worked out really well. (aside from the him losing...) To give you some information to some of the assumptions above:

1. The sponsorship was driven by some of our internal people that train with Sokoudjou and Team Quest

2. The sponsorship was relatively cheap due to the relationships in play and compared to how much some of the other direct to the industry related stuff that we do... NADA, Autonews, etc... are not cheap.

3. We have had a tremendous response from those that we thought we would hear from as well as a great response from people that I thought we would never hear from... We will have some great follow up ads coming in some of the publications building on the theme. And Sokoudujou will also be at our booth on Sunday and Monday at NADA.

Regardless of the lose he is a great guy and is extremely thick!

On a side note we also helped the Galpin Automotive group this last weekend at a charity event for three charities in LA... Galpin did a great job and had Ozzy, Slash, Dave Navaro... all playing on stage together! It was an amazing time and good to be a part of... Hopefully we can all find better and more efficient ways of getting people to understand more about our products and services with the end result to SELL and SERVICE more cars.

Thanks to all for commenting and giving us some other good ideas... if you post some additional ones we will try to try them as well! Best, Jonathan Ord if you have not seen our stuff lately please take a look!

 

[Stan Sher (blog)]

That is awesome. It is great publicity and I believe it will help the company stay strong in the market.

 

[Jennifer Schrader (blog)]

Yeah That is awesome!

 

[CS]

so how was this sponsorship executed? i watched the fights and the rerun at 1am, and i saw nothing.

 

[Freddy Desilva]

Great idea, they just need to pick a fighter who can fight. Pick Diego Sanchez or JSP next time.