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Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

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The thread explores whether dealerships should hire a full-time SEO and internet marketing manager, covering what skills and authority that role should carry. A lively debate breaks out over the technical claims of one dealer's internet director, including a dispute about Google crawl frequency and whether his SEO results were self-made or vendor-driven. Practical takeaways emerge around video marketing for used cars, with one dealer sharing that 160 videos published across eight platforms generated 35,000–65,000 monthly views and dominated local search results.

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