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  1. ChuckKnerr

    Oh no. I'm a customer.

    Alex, great article! You voiced what shoppers want, "Give me the information I need to choose (hopefully, you can give them info so they'll want to choose YOU)." OEM sites are focused on OEM needs and unfortunately, they enforce a level playing field. But the dealership needs to stand out! What...
  2. ChuckKnerr

    Did SEO Ever Really Help Sell Cars?

    You're exactly right Ed. Ed Brooks, Neither SEO or paid search can solve this problem. One of the symptoms of this problem is repetitive visits to a dealer's website, sent there by search, over and over again ($) without persuading or convincing shoppers of those points you described. Moreover...
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