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  1. Ian Isch

    #SmallBusinessStrong - Dealer Message

    Hello Everyone, Edmunds started receiving reviews and posts on our forums about how dealers were going above and beyond during this time of need. We wanted to get this message out and show the nation how dealers keep people moving and promote small businesses not just in automotive but across...
  2. Ian Isch

    Coronavirus Dealer Relief - TrueCar just cut our rates by half for April. Who's next?

    This was a big decision for us, at Edmunds. The goal is allowing our dealers to stay connected with our shoppers and to take advantage of the pent up demand on the other side of these uncertain times.
  3. Ian Isch

    CarGurus - significant drop in traffic?

    I just don't understand the need for large companies to use SEMrush to validate their own growth and question a competitor. Show your GA data for growth and talk about what you can do for the customer instead of always trying to focus on the competitor. Sell your value not someone else's...
  4. Ian Isch

    Coolest Lead Response Tools

    Haha! Great minds think alike! One of the founders is Sean Weaver and is the grandson of the founder of Duct Tape so he has a true entrepreneur family background!
  5. Ian Isch

    Coolest Lead Response Tools

    One of my dealers, an internet manager for the Bernie Moreno group created this video response platform for Bernie Moreno and has turned it into a business. A really neat personalized video that has the website or info in the background. https://carfilmapp.com/
  7. Ian Isch

    Classified Listings and Cost Per VDP - Relevant still or meh?

    Thanks, @georgenenni for the tag. This is a very interesting topic as in my previous life a long time ago I work at Cars.com (through Gannett) and the Cost Per VDP was a KPI we pushed and was a great strategy to move away from a "lead" conversation. At Edmunds, you will see less VDPs but our...
  8. Ian Isch

    Google Store Visits Attribution Now Available in Google ANALYTICS!

    I agree with all of above. I just believe a metric as powerful as "Store Visits" would have been tested a million different ways to ensure this is a positive metric for them to reach. I wasn't doubting the metrics validity or power. I just sometimes feel Google has a business in which they...
  9. Ian Isch

    Google Store Visits Attribution Now Available in Google ANALYTICS!

    Wait... We actually think Google would have released this if their data looked worse than other sources in general? A billion-dollar tech company?
  10. Ian Isch

    Google Store Visits Attribution Now Available in Google ANALYTICS!

    After they tested on Google Ads where they know they look good on. So now they want to show how they stack up against all the other sources that are trying to get some of their marketing spend. I am not saying this isn't good data and valuable, I can't wait to see it with some of our own...
  11. Ian Isch

    Google Store Visits Attribution Now Available in Google ANALYTICS!

    I understand that Chip. I am just saying, would Google release this if they didn't look good?
  13. Ian Isch

    Google Store Visits Attribution Now Available in Google ANALYTICS!

    Wait... Google continues to say how great Google is?! I love Google Analytics and I am interested in seeing how this metric plays out. Does anyone really know how this works? "Anonymous and Aggregated Statistics". "How it works Store visit data is based on anonymous, aggregated statistics...
  14. Ian Isch

    Facebook Marketplace Inventory Partners: which one should you use?

    Hey Everyone, I know there are multiple companies that can do this now. Here is the list Facebook provides as "official" partners: At Edmunds, we have our inventory listing for our partners and we have CarCode for the managed message services. We have 2 different options to list your...
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