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  1. Puru C

    Guide for UTM-tagging URLs

    I do think that having precise UTM guidelines for each vertical is useful for people in those verticals. As a vendor of UTM tracking software, I myself find it difficult to talk in generic terms to my customers who come from different verticals. So having specific recommendations definitely...
  2. Puru C

    Guide for UTM-tagging URLs

    That's fair. I started typing it in the beginning of the post, but then moved it to the bottom without changing the text. :) I haven't looked at the UTM guide about automative standard, but would be interested if you have a link. Having said that, Terminus is mostly a software tool that helps...
  3. Puru C

    Guide for UTM-tagging URLs

    If you create a lot of UTM tracking URLs, you might want to look at Terminus. It not only helps you manage all UTMs in one place, you can also create complex UTM naming conventions and add tracking to emails quickly. You can customize URL builder based on your UTM conventions: If you are...
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