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  1. Bruce Hartz

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    No one should! Why confuse our shoppers with a very expensive vanity URL? .com is what they are used to and will relate to.
  2. Bruce Hartz

    BUSTED Spincar caught selling dealer data

    Roger That! The Conquest Email Company we busted sending tons of fake bot traffic to our sites years ago were Really Nice Guys.
  3. Bruce Hartz

    BUSTED Spincar caught selling dealer data

    FYI Jeffrey Tognetti has been educating dealers about data theft for years now and I think the vast majority of dealers have no idea this is happening and or don't care or know what to do about it. Per Jeffery, after listening to him at NJ Digital Dealer 3 or 4 years ago we installed a chrome...
  4. Bruce Hartz

    Customer data from dealer websites and 3rd party vendors being sold??

    Sharing or stealing data is not going to stop, focus on the things you can change and don't waste time on things you can't change. Jeffery Tongnetti from DealerX has been educating dealers about this for many years and its an eye opener as to the extent and sophistication of these data miners...
  5. Bruce Hartz

    Kershner's back to the dealer diary

    "To some degree, I can't believe I'm typing this. It's SO elementary, yet wasn't being done at the level it needed to be." Jeff, you are so right! I'm always shocked when I visit our competitor sites as to how bad their Used Car pics and descriptions are. I also take all of our Used Car pics...
  7. Bruce Hartz

    Text Us message conversion from Website and VDP?

    Kevin, We have used Vinsolutions opt-in text tool with good success and your right if we get a shopper to text with us the appointment/close rate rockets. But getting 2 or 3 text a month from the little red “text us” button was not worth the real estate on our mobile sites. How many new incoming...
  8. Bruce Hartz

    Text Us message conversion from Website and VDP?

    We tried the Edmunds texting tool and we were very disappointed (not with edmunds) with the lack of people who wanted to text with us. Our Nissan and Kia sites average around 15,000 visits a month and in the 2 months we tried it we got a total 5 or 6 texts. The quality of the text were worse...
  9. Bruce Hartz

    Online Shopping to Online Buying

    Most of us are already selling cars from online leads and working numbers via email and phones and when we agree on a deal the customers come to the dealership pre-sold. They are some of our happiest customers and their delivery time is cut in half. Our goal is to make the buying process as fast...
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