Search results

Search the forum Search Blog
  1. M

    Cargurus SEM Product

    They've been managing accounts for over a year and I haven't seen any results that lead me to believe they have any secret sauce when it comes to SEM.
  2. M

    Lead wall on your website

    We have one store in our group that absolutely crushes their district for volume and gross and they only advertise MSRP. Their formula is very simple - attract and find better customers. The entire store is focused on equity mining, service drive and running campaigns that appeal to their ideal...
  3. M

    Digital Retailing for Dealers - What are your results?

    A vendor created solution to a problem we didn't know that we had. We tested a great DR tool that actually functioned correctly, only two problems - it costs $24k per year and customers don't use it. Other than that, it was fantastic. Take the $24k and spend it on training, spiffs or trips to...
  4. M

    ZMOT, Big Data, Micro Moments and the Overthinking of Everything

    I agree with Steve 100%. The most successful dealerships focus on doing the basics brilliantly. Instead of worrying about Big Data, how about making sure your receptionist knows how to answer the phone like a professional? Make sure every process in the store is completely dialed in before...
  5. M

    TAKE POLL My BS Meter is Going Radioactive!

    Most of the time, you are not looking for specific keywords. You are looking for questions that were not asked or answered. Did a BDC agent get a first name, last name, phone number, email address and ask for the appointment? You need someone with a checklist to make sure the questiosn were...
  7. M

    TAKE POLL My BS Meter is Going Radioactive!

    Why would you need 100% accuracy? The vast majority of dealerships are not listening to any calls so if outsourcing were only marginally good, it would be an improvement over what is currently happening.
  8. M

    TAKE POLL My BS Meter is Going Radioactive!

    Managers listening to calls is a ridiculous waste of time. Jerry is 100% right, you pay someone minimum wage to do a minimum wage job. I equate this to dealerships that have their Pre-Owned Managers taking photos of the inventory. Sure, you can pay your $80K+ UCM to take pictures or you can pay...
Top Bottom
Back
Menu