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  1. Beth Hoover

    QR Codes - In or Out?

    No way are they coming back. I tried using them years ago in ads and if not downloaded, consumers didn’t use them.
  2. Beth Hoover

    Internet Marketing Manager

    If you're running the internet department, managing and training BDC personnel, handling incoming leads, phone calls, building templates and scripts, plus working with customers and are also responsible for lead management and ROI, determining which 3rd party lead providers are valuable and...
  3. Beth Hoover

    Verified 3rd Party Leads

    I tend to agree with you, Emily. I know from working in a BDC that there have been times when contacting a customer, they share their regret with sending out inquiries market wide because of all the calls they're getting. From there, the challenge is to set an appointment very carefully. So...
  4. Beth Hoover

    Anyone dealership outsourcing their BDC?

    I don't believe in outsourcing but had a presentation from the company that offers AVA. Sounds interesting and looks like there has been success (looking at testimonials of dealers that used the service), but I'd still be a little hesitant hiring outside. Training your staff is a better option...
  5. Beth Hoover

    Ecarlist...anyone use them? Thoughts? Opinions?

    After reading through all the comments (months later), the dealership I worked for switched over to Ecarlist in March of this year, from Reynolds. The process was a very long, frustrating one. Customer service was slow, to put it nicely. Basically, the website still has issues, some of which...
  7. Beth Hoover

    Successful Promotions

    Rather than trying to drum up business through promotions that might lead to giving away freebees to people who never planned to buy, are you mining your database? Do you have someone focusing on equity (alerts if you use them)? Is there one person solely dedicated to lease returns or if...
  8. Beth Hoover

    QR Codes - In or Out?

    That is TOO funny and so true. I actually experimented with QR codes in the newspaper through a program the paper offered. There were some hits that week, however, no related traffic on the vehicles posted. When the newspaper rep came back to go over the performance/results, we all took turns...
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