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  1. Micah Birkholz

    3rd Party Listings

    I am going to have to agree with George in part on this. After evaluating many dealers 3rd party data in comparison to SEM spends, 3rd party marketplaces in many cases provider a stronger ROI. If you are looking at "leads" calls, emails from Autotrader alone you are missing a large value prop...
  2. Micah Birkholz

    Halloween Horror Stories From Digital Dealer

    Prior to my official termination from Shift Digital I was reprimanded for sharing my opinion on this topic and on Friday I was let go... On my termination call that included the team leader, Vice President and an HR rep they just said it wasn't working out. They discontinued my benefits...