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  1. Richard Simard

    Google cars is dead, long live google cars.

    It's a hard sell for them. They're coming in late-game and expecting to be the point leader. Google cars is what Cars.com and other such aggregate sites are for. Considering that Google owns the digital world, I figure that if they're hell-bent on dominating any one industry, they have the...
  2. Richard Simard

    Your "Digital Marketing Expert's" Last Job Was at McDonalds

    Yes, actually, I do. I understand that you have tenure in this industry, but with all due respect, allow me to elaborate on my counter-opinion. Blockbuster was our neighborhood movie rental/purchase store for decades. They failed to adopt a strong and convenient internet presence and were...
  3. Richard Simard

    Your "Digital Marketing Expert's" Last Job Was at McDonalds

    To me, a company that offers digital marketing services, who's staff offer automotive marketing advice but don't know how to build the components necessary to render such marketing, is like saying, "I can write you a New York Times bestseller novel, but I don't know how to use a keyboard or...
  4. Richard Simard

    Your "Digital Marketing Expert's" Last Job Was at McDonalds

    A large part of success in this business is the edge that you can have over your geographical competition. More often than not, that edge is determined by: a) your understanding of the par set by your competition; b) your ability to measure the results/effectiveness of your own marketing...