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  1. J

    Decent Lead Validation Service

    Hi Ross, Let me know if you still need help with lead scoring. Faraday can help. Lead scoring is a by-product of our solution. Our machine learning application helps to find in-market shoppers. It can then score all incoming leads against a propensity to buy model built with a combination of...
  2. J

    A.I. ain't A.I. in automotive. It is B.S.

    Hi, Thanks for your thoughts. I think I need to clarify my position. Currently, I see a lot of marketing for vendors in the auto space using AI. I get a little annoyed because when I think of AI I think of " Terminator ", my mentions of Google and IBM previously. That could be classified as...
  3. J

    A.I. ain't A.I. in automotive. It is B.S.

    My wife likes to have fires in the fireplace all year round. She like the ambiance and it takes the chill out of colder spring days. I asked her how she thinks the logs feel? The closer you get has a direct corrleation to your opinion. You are making my point. There is no clear definitve...
  4. J

    A.I. ain't A.I. in automotive. It is B.S.

    In my humble opinion, the common ground is a grey area. It is very easy to use the catchphrase "A.I." I also don't believe anyone is truly offering A.I. IBM's Watson is the closest. I have emailed many people in Automotive to caution them about using "A.I " in their marketing. At Faraday, we...
  5. J

    It's Customer Valuation, not Attribution

    Back when I was selling for Big Red 11 plus years ago. The DMS would tell you ltv of a client. I used to tell my clients to check the number of name files at the beginning and end of each month. This would give you an accurate number of conquest sales. This worked as long as you were marking...
  7. J

    D.R. Truth - ask him anything!

    I would like to see these correlations be market specific. If you are a small store in a growing market vs a small store in a market with flat population growth, the stories will be totally different.
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