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  1. Mike Benavides

    New Vehicle Incentives - What’s The Deal?

    While OEMs spend millions of dollars creating and promoting incentives, why do they make it almost impossible for Tier 2 & 3 marketing agencies to access this data and incorporate it into their advertising and retailing solutions? Most of the reasons I hear are related to competitive...
  2. Mike Benavides

    Dealers Superimposing their Pictures in Front of the Dealership

    Hello everyone! My name is Mike Benavides and I am contributing to DR for the first time. After more that 20 years in this industry creating and syndicating automotive data and software, I recently joined Xcite -- who's primary business is the physical and digital merchandising of vehicles...
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